Mara Hoffman’s eponymous brand was founded in 2000 and has become a pioneer in the movement towards more conscious, responsible fashion. Pivoting away from its roots in boldly wild graphic swimwear, the brand has directed itself towards a more sculptural, elegant aesthetic with the belief that clothing should be reworn and good design will stand the test of time. The company is focused on designing and manufacturing garments with greater care to reduce fashion's impact on the earth and its people, working with ethical manufacturers, and utilizing sustainable fabrics -- all while helping us look good.