Awake New York was founded in 2012 by former Supreme brand director Angelo Baque, whose background in photography, art direction and branding have led to the phenomenal success of his downtown New York-based brand. The brand is known for its signature flowing script motif and references to Baque's community and upbringing in Queens, NY. "When you buy into Awake, you’re also buying into being socially aware, socially active," stated Baque to GQ magazine. Limited edition drops have raised funds for the Standing Rock Sioux, New Immigrant Community Empowerment in Queens, Equality for Flatbush, and Sky High Farms.