Creator of Roucha, Jill Wenger is most notably known as the founder of Totokaelo, the multi brand luxury giant. Wenger started Roucha in 2017 after selling Totokaelo and noticing a demand in the market for size-inclusive, minimal designs that could fit most, if not all, silhouettes. The line features its very own size chart that takes into account height - AA, BB, and CC for women under 5’4, and A, B, C and D for women 5’5” and above. The sizing starts at A and as weight increases, moves to the next letter. The designs themselves are minimal, uber cool, and menswear-inspired, and will effortlessly morph into your wardrobe as your everyday, functional essentials.
"ROUCHA is designed for women — curvy, straight, short and tall. It’s a solution for petite women who are over having to hem all their clothes, and for tall women on whom clothing is consistently, unintentionally cropped. Standard size charts assume that as we get taller, we get larger. ROUCHA doesn't make this assumption and offers clothing in varied lengths and widths."
- Machine wash
- 100% Japanese Polyester
- The sizing for women under 5'4" is AA, BB, and CC; Women 5’5” and above is A, B, C and D. The sizing starts at A and as weight increases, moves to the next letter.
- Model is 5'9" and wearing a size A