Fun fact: SSUR is ‘Russ’ spelt backwards – both a reference to founder Russ Karablin’s Russian heritage and the rich tradition of imperial art that inspires his brand.

Established but always subversive, this iconic streetwear label is perhaps best known for its iconic COMME des FUCKDOWN beanies, which have been worn by everyone from A$AP Rocky to Va$htie. But look beyond the recent hype and you’ll find a brand that has that been pushing the boundaries of streetwear since it was founded in New York City almost two decades ago.

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