As a store front, Procell vintage is already a New York shopping institution. In fact, Procell is a certifiably #rare. Without an online shop, most shoppers have had to travel to the city in order to get their hands on Brian Procell’s treasures. Now, Lust Covet Desire is proud to play a role in distributing some of his amazing merchandise around the world. Born in Hoboken, New Jersey, Procell has always had an affinity for “gear.” Now you can now shop some of his best 80s and 90s gear right here. Vintage on fleek.