Designer Spotlight: Perks And Mini

Designer Spotlight: Perks And Mini, a multi-cultural art-focused collective
by Geraldine Chung

Collaged photo of some cucumbers, a blue frog, and the Perks And Mini logo.

Everything you need to know about Perks And Mini / The Collection

Category: Streetwear, Art, Collaborations, Colorful, Edgy

Founded in 2000 by Shana Toohey and Misha Hollenbach, P.A.M. is an evolving fashion, music, art, and literary collaboration with friends and creative contemporaries. Spawned from a desire to create art with people and artists they admire, P.A.M. has since grown into an international brand with a massive cult community following.

P.A.M.'s flagship store in Melbourne, as well as various pop up shops around the world.
P.A.M.'s flagship store in Melbourne, as well as various pop up shops around the world.

With collaboration at its core, P.A.M. takes a multi-disciplinary approach to its design process, involving artists, brands and stores around the world has largely contributed to the label’s recognition.

Images from NO SHOW OFFICIAL, a renegade runway show held during Paris fashion week, March 2020.
Images from 'NO SHOW OFFICIAL,' a book featuring images from Perks And Mini's renegade runway show held on the streets of Paris during fashion week, March 2020.

During the Spring/Summer 2020 presentations in Paris, P.A.M. curated several brands (including our friends Aries) in a collaborative runway show held on the open streets of Paris entitled, NO SHOW OFFICIAL. It was a project described by 032c.com as "a new platform for showcasing independent designers work, operating according to the principles of collaboration, sharing and spontaneity – alternatives to the competition, waste, and temporal requirements that continue to define the big business of fashion."

Perks And Mini SS22 lookbook images, featuring artwork by artists Korakrit Arunanondchai and U.S. artist Emma Kohlmann.
Perks And Mini SS22 lookbook images, featuring artwork by artists Korakrit Arunanondchai and U.S. artist Emma Kohlmann.

On explaining their interests and sources of inspiration to i-D Magazine: "We believe in a perfect world of goodness, excitement, freedom, fun, stupid times, strange tastes and strange visions. We’re interested in things that are steeped in mystery, things that cannot be explained. We're into myths and legends, secret societies, colours, abstract thoughts, nonsense, stupidity, costumes and serious madness. That's why Egypt, aliens, strange recipes, hallucinogens, primitives, strange balls of light, ESP and kraut rock are so exciting to us."

P.A.M. artworks have recently been shown at Salone De Mobile (Milan, 2019), Somerset House (London, 2020), Hamburger Banhof (Berlin, 2019) and Villa Bernaconi (Geneva, 2019) and have been acquired by institutions such as The Tate Modern (London) and the NGV (Melbourne).

Various images from P.A.M. artwork exhibits around the world.

Graphics and imagery courtesy of Perks And Mini. 


Shop Perks And Mini at LCD.