69

 69 at LCD

69 at LCD

Founded in Los Angeles in 2011, 69 quickly became an art world phenomenon for its quirky and non-demographic denim designs, as well as the designer's insistence on anonymity. The focus, they said, should be on the product, not the ego, gender, or race of the designer. The brand focuses on a tight collection of unisex denim and cotton produced in LA with the aim that their pieces should be comfortable, interesting, and strong.

 

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